SEO Specialist Medior/Senior

START : ASAP
LOCATION : Brussels

Key Responsibilities as a SEO Specialist at Shyfter

• Development and execution of successful SEO strategies
• Team management of freelance content writers & translators
• Guide copywriters through keyword research & editorial guidelines
• Recommend fixes for technical SEO issues
• Optimize search copy, website content, and landing pages.
• Implement updates into our WordPress public website
• Oversee off-page optimization projects (e.g. link building, link baiting)
• Gather relevant keyword idea & research
• Report on aspects of SEO such as traffic and rankings٫ collect data
• Optimize campaigns through work with social media and PPC teams
• Remain current on SEO trends as well as integrated marketing trends
• Continuously measure and improve content performance; create reports leveraging Google Analytics, Search console, HubSpo
• Build and maintain editorial calendar and written guidelines
• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
• Interact with content specialists, graphic designers and internal/external team members to create and review all content & ensure consistent message
• Management of all creative resources including designers, writers, and other agency personnel
• Build and track benchmarks for measuring success and ROI
• Ensuring that site performance analysis, SEO tactics and media insights are continuously used to optimize content development on behalf of business partners

Skills we’re looking for

• Knowledge of standard and current SEO practices
• Bachelor or Master in marketing, communications, journalism or related discipline
• 3-5 years of SEO experience
• Strong communication skills
• Excellent grammar, punctuation and spelling skills
• Experience with WordPress
• Strong experience with relevant tools (e.g. SemRush, MOZ, ahrefs, Majestic SEO, Screaming Frog,…) and web analytics tools (e.g. Google Analytics, Data Studio,…)
• Strong knowledge of content marketing strategy and channels
• Ability to analyze and present content and social performance
• French speaking native, with good english oral and written communication skills; dutch knowledge is a strong plus

Key experiences and competencies:

OUR OFFER:

interested? Apply now!